Advisory

Overview

Alongside my permanent leadership roles, I have taken on a small number of advisory and project-based engagements. These are targeted, outcome-driven assignments designed to solve specific commercial or marketing challenges - not ongoing consultancy.

Where I Add Value

I typically support businesses when they need clarity, structure and direction in their marketing, including periods of market disruption and change.

This includes:

Diagnosing gaps in marketing structure and performance
Defining clear, commercially grounded marketing strategies
Building roadmaps aligned to revenue and investor expectations
Strengthening team capability and operational effectiveness
Preparing businesses for scale

Type of Businesses

I have worked with start-ups, scale-ups and SME businesses across:

Financial services and fintech
Data and technology products
B2B, B2B2C and DTC models

These engagements are often delivered during periods of change - where businesses need senior input to establish direction before committing to long-term structure.

I’m known for developing lean, high-output teams that punch above their weight.

What This Experience Adds

Advisory work has strengthened my ability to:

Quickly diagnose issues and prioritise what matters
Bring structure to environments where marketing is underdeveloped
Align marketing with wider commercial and operational goals
Support leadership teams through change and growth

It reinforces a core strength: simplifying complexity and focusing on what drives commercial impact.

Broader Commercial Perspective

Alongside this work, I have built and operated my own consultancy and co-founded an SEO-focused agency.

This has broadened my understanding beyond marketing into:

Operations and delivery
Commercial decision-making
Client management and contracting
Financial discipline and growth under constraint

This experience strengthens how I operate as a Marketing Director - with a clearer view of how marketing fits within the wider business.

My Focus

My primary focus remains securing a permanent Marketing Director or Head of Marketing role.

Advisory work complements this by maintaining exposure to different business challenges, strengthening commercial judgement and keeping me close to execution.

Back to the top

EXPERIENCE

Marketing Consultant
Corporate Finance: M&A

Langcliffe - The Deal Sourcing Solution

I was introduced to the Chief Executive and Managing Director of Langcliffe International at a critical inflection point: the business had outgrown its visual identity and website, with no in‑house marketing capability to lead the transition.

I was engaged to design and deliver a full brand reset, taking end‑to‑end ownership of the transformation.
Led the rebrand from Langcliffe International to Langcliffe - The Deal Sourcing Solution, defining the positioning, name architecture and visual direction
Project‑managed the full website rebuild, including market research, RFP development, agency procurement, and oversight of creative and technical delivery through to launch
Delivered the brand and website launch through an integrated direct marketing, digital and PR/media strategy
Implemented a new content strategy focused on increasing high‑intent inbound demand via SEO and emerging AI‑led discovery platforms
Reset the business’s social and network communications to better support credibility, visibility and deal flow

Following launch, I handed over the marketing strategy, operating direction and assets to a newly formed in‑house team, leaving the business with a clear foundation for continued growth.

Business Consultant

Corporate Finance: M&A

Inicio Corporate Finance

I worked closely with the website developer on content delivery, took full ownership of the creative direction, producing all photography for the website and marketing collateral.

I established the business’s social media presence, alongside securing media coverage and joint events with strategic partners.

Marketing Consultant
Reg Tech & Fin Tech Media

Regulation Asia

Marketing Consultant

ESG Editorial & Media

ESG Investor

The sister business of Regulation Asia, I worked with the environmental social governance team on building out their complimentary content into a content marketing strategy to support their brand building exercise to increase their visability in the UK and support the launch of their events portfolio.

Marketing Consultant
Financial Media

The Financial Times

Provided support for a one-off project to implement a more structured internal communication and CRM system, migrating their various databases into one central system across their local Asian markets that connected to the UK system.

This sat within their events and digital content areas.

Marketing Consultant & Strategy Advisor
Financial Media: Capital Markets, Asset Management and Investment Management

Investment Innovation Institute (i3)

Before joining on a more fulltime basis, I undertook various project consulting roles to set up website and individual event analytics and event management systems; monitor competitor movements.

Conducted initial SEO technical audits to help the business strengthen their inbound position across their local Asian markets. Produced a database analysis as part of their migration from free editorial content to a paid subscription model.

EXPERIENCE