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There is an assumption that if you build a genuinely good product, people will buy it. Build something better, give it to Sales, put some marketing behind it and generate demand. But good products struggle all the time. Often, it isn't because there is anything wrong with the product itself. Somewhere between Product, Marketing, Sales and the customer, the value gets lost. Product understands what has been built. Sales understands what they need to sell. Marketing understands

B2B lead generation is shifting fast in the UK. What worked in 2024 didn’t always hold up in 2025 - and 2026 has brought a whole new wave of changes. Buying behaviour is evolving with the introduction of AI search and AI shopping into the noise. Email marketing via data capture and subscriptions keeps inboxes full and competition is fiercer than ever The result is us marketers need more targeted with intelligent tactics to cut through. The reality is that some old favourit

If you’re a business owner or director, you’re likely already aware of how important it is to have a marketing plan in place. Perhaps you’ve operated without one and felt the impact in the form of inconsistent lead flow. Or maybe you’ve had a plan before, but it never quite delivered the return on investment you were expecting. If you want to build a marketing plan that genuinely supports business growth and avoid the pitfalls many organisations fall into this is my guide for

Over the next few years, websites will transform from static destinations into adaptive, AI‑powered experiences that feel personal, immersive and immediate. Expect AI‑driven personalisation , conversational support , AR/VR product exploration , PWA‑level performance , sustainable-by-design principles , and accessibility integrated from the ground up . The leading digital experiences won’t simply look modern - they’ll be discoverable by humans and by the AI systems that incr