Fractional
Current fractional work alongside permanent leadership responsibilities
Alongside my role as Head of Marketing at SME Capital, I operate across the wider iO Finance Partners group as a fractional Marketing Director and various B2C, B2B and B2B2C consulting roles.
This includes supporting:
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Navrisk (SaaS risk and data platform for Lender portfolio managers)
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Provira (Estate & Inheritance Loans)
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Revolve (Trade Finance and Revolving Lending Facilities)
These roles involve working across multiple business models, growth stages and marketing requirements within a single group structure.
What This Experience Adds
Working fractionally across a portfolio has strengthened my ability to:
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Adapt quickly across different business models and growth stages
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Prioritise what drives commercial impact in each environment
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Build clarity where marketing structure or direction is evolving
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Operate effectively with multiple leadership teams
It reinforces a core strength: bringing structure, focus and accountability to marketing, regardless of context.
Perspective on the Fractional Model
Fractional marketing can be effective in certain situations, particularly where:
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A business is still defining its marketing structure
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There is a need for senior input without immediate full-time commitment
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Speed and flexibility are important
However, it is not always the right long-term solution.
In most cases, businesses benefit from having a dedicated, in-house marketing leader who can take full ownership of strategy, team development and performance over time.
When the Fractional Support Model makes sense is for businesses there is clarity on what outcomes are required and a role is clearly defined within the leadership structure, that is open to change and decision-making.
A strong fractional marketer should quickly establish whether the model is right - even if that ultimately leads to a permanent hire instead.
My Focus
My primary focus is on securing a permanent Marketing Director or Head of Marketing role.
EXPERIENCE
2025-Present
Fractional Marketing Director
iO Finance Partners
A buy-and-build private credit platform bringing together alternative lenders to support UK SMEs and drive economic growth by consolidating specialist lenders, transforming SME credit into private wealth opportunities and unlocking access for investors.
2025-Present
Provira
Marketing Consultant
Part of iO Finance Partners, Provira is the UK's most trusted provider of Inheritance and Estate Advance loans.
I provide CMO-level direction on the development of Provira’s B2B and B2C marketing strategy & budget, building a scalable growth plan across customer acquisition, introducer channels, partnerships, brand and market education.
B2B2C introducer strategy focus: Developing a structured introducer proposition and sales enablement programme, helping partners identify opportunities and communicate Provira’s products effectively to their clients. I work with IFAs, wealth managers, solicitors, accountants, brokers and probate professionals through partnerships, events, webinars, sales enablement and targeted content.
B2C acquisition and channel development: Optimising existing paid and organic activity while assessing new routes to market including digital, broadcast, community partnerships and consumer events.
Key Channels: Paid media, SEO, content, PR, social media, events and partnerships.
2025-Present
Marketing Consultant
Revolve Loans
Part of iO Finance Partners, Revolve provides flexible funding for UK SMEs through six products, including Revolve 90 that supports short-term working capital needs. I provide consulting services on strategy, digital channel development, AI system integration and SEO/content.
Lending products:
Revolve Trade - funding goods moving through the supply chain
Revolve Stock - supports businesses buy or fund stock they hold.
Revolve 90 - supports short-term working capital needs.
Revolve VAT Funding - helps businesses manage tax bills
Revolve Growth - covers the upfront costs of hiring
Revolve Gap - provides funding for specific operational challenges or opportunities.
2025-Present
Fractional Marketing Director
Navrisk
An AI-driven SME credit analytics platform spun out from SME Capital and part of SME Analytics and Technologies Limited. Built by lenders and focused on bank transaction data as the source of truth, it goes beyond financial statements to give a clearer view of SME credit and cashflow, helping expand access to finance, make secure payments across borders and reducing risk.
I initially provided marketing and competitive research projects for the development and trial of the platform, before now providing marketing strategy and commercial outreach as part of the products UK Go-To-Market launch in January 2026.
I was part of the team that sold Navrisk into Roma Finance, Soligen Private Equity, Yapily and TriplePoint.