Fractional

Alongside my role as Head of Marketing at SME Capital, I operate across the wider iO Finance Partners group as a fractional Marketing Director.  This includes supporting:
 

• Navrisk (SaaS risk and data platform for Lender portfolio managers)

• Provira (Estate & Inheritance Loans)

• Revolve (Trade Finance and Revolving Lending Facilities)

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These roles involve working across multiple business models, growth stages and marketing requirements within a single group structure.​

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What This Experience Adds
 

Working fractionally across a portfolio has strengthened my ability to:
 

• Adapt quickly across different business models and growth stages

• Prioritise what drives commercial impact in each environment

• Build clarity where marketing structure or direction is evolving

• Operate effectively with multiple leadership teams
   

It reinforces a core strength: bringing structure, focus and accountability to marketing, regardless of context.

 

Perspective on the Fractional Model
 

Fractional marketing can be effective in certain situations, particularly where:

• A business is still defining its marketing structure

• There is a need for senior input without immediate full-time commitment

• Speed and flexibility are important

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However, it is not always the right long-term solution.

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In most cases, businesses benefit from having a dedicated, in-house marketing leader who can take full ownership of strategy, team development and performance over time.

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When the Fractional Support Model makes sense is for businesses there is clarity on what outcomes are required and a role is clearly defined within the leadership structure, that is open to change and decision-making.
 

A strong fractional marketer should quickly establish whether the model is right - even if that ultimately leads to a permanent hire instead.

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​​My Focus
 

My primary focus is on securing a permanent Marketing Director or Head of Marketing role.
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